GardenComm Webinar
Discover New Outlets for Your Writing: Trade Publications
Panel Discussion and Q&A
Your pitch to a trade publication could open up a whole new market for your story ideas. Learn the hows and whys from the editors of some of the green industry’s leading trade publications. Gain practical insights into their unique content needs, goals, and target audiences. Learn the different requirements of individual publications as well as those of diverse segments of the green industry. And ask editors first-hand about the secrets of writing for trade journals.Register Now
In this webinar you will:
- Get to know some of the some of the leading editors in the green industry.
- Learn how to satisfy the unique goals and audiences of these publications.
- Understand the differences between writing for consumers and industry professionals.
- Discover what types of communicators and content trade editors look for.
Featured Editors:
- Ball Publishing: Jen Polanz (Green Profit) and Jen Zurko (Grower Talks)
- GIE Media: Kelli Rodda (Nursery Management Magazine) and Kate Spirgen (Garden Center Magazine)
- Meister Media: Brian Spark (Greenhouse Grower)
Jennifer Polanz is the managing editor of Green Profit magazine, a trade publication for retail garden centers, as well as managing editor of Inside Grower, a quarterly print publication and bi-monthly e-newsletter for controlled environment agriculture production. She has 20 years of experience in the horticulture industry.
Jen Zurko is Managing Editor of GrowerTalks magazine. She's been with Ball Publishing since 2009 and in the horticulture industry since 2003. Professionally, she loves talking to people, and writing and reporting on the industry. Personally, she loves her family, her cat, music, and Chicago sports (although they don't love her back).
Kelli Rodda is editorial director of Nursery Management, Greenhouse Management and Produce Grower magazines, for which she seeks out and delivers essential information to help green-industry businesses improve their bottom line. She’s visited several hundred greenhouses and nurseries – from mom-and-pops to massive operations – across the United States. She’s also seen some of the most high-tech operations in Holland.
Kate Spirgen is the editor of Garden Center magazine, a monthly B2B publication serving independent garden centers in the US and Canada. She’s an award-winning journalist who’s passionate about connecting garden centers and sharing information that can help them be their best. Kate is also an avid home gardener who loves to grow heirloom tomatoes, herbs and the spiciest peppers she can find for her homemade hot sauces. She lives in Cleveland, Ohio, where she makes the most of a short growing season.
Brian Sparks is the Senior Editor of Greenhouse Grower. A 1997 graduate of John Carroll University with a degree in Communications, Brian has been with Meister Media Worldwide for 22+ years. He has held multiple roles for Meister publications Greenhouse Grower, Today’s Garden Center, and American Fruit Grower. His current focus is developing digital content for GreenhouseGrower.com.